Meet Anamon
Anamon is not just another parasol – it redefines what an outdoor umbrella can be. Designed by Kris Van Puyvelde – chief designer of Royal Botania – and inspired by nature’s ingenuity, Anamon opens like a blooming flower, echoing the graceful unfurling of tube-dwelling anemones. Intelligent engineering meets elegance in the most intuitive parasol on the market – one that cools the day and illuminates the night.
Designer
From the depths of the sea to the drawing board
Over a decade ago, while scuba diving 20 metres beneath the ocean’s surface, designer Kris Van Puyvelde was mesmerised by the intricate beauty of the marine life around him. With no phone calls, emails or interruptions, his mind was free to wander. As he watched a pipe anemone emerge from its slender tube and sway with the current, inspiration struck for an unexpected parasol design.
Kris surfaced and immediately began sketching – the mechanism, the motion, the dynamics of form and function. But early prototypes failed, and the idea was shelved. It wasn’t until 2023, while clearing out his desk, that he stumbled upon those original drawings. A wave of nostalgia – and a spark of renewed clarity – led him back to the concept. With a designer’s precision and a diver’s patience, he refined the idea into its final form.
Anamon (An + Amon)
From An (Greek for ‘against’) and Amon (the Egyptian sun god). Signifying both sun protection and a nod to its inspiration: the tube-dwelling anemone.
Innovation
Anamon inverts the typical parasol – blossoming open upwards from within its stem.
Opening from the inside out and the top down, Anamon cleverly conceals its complexity. Everything – from the canopy to the mechanics – is hidden within its sleek vertical column. At the turn of a handle, the parasol seamlessly unfolds with a theatrical reveal, while the inner workings remain discreetly hidden. Call it organic engineering, inspired by the fluid, natural motion of tube-dwelling anemones.
Key Features
Top-Down Opening Mechanism
Anamon opens intuitively and effortlessly from the top down, delivering smooth operation and maintaining a clean silhouette.
What sets Anamon apart
Surprise Reveal
When closed, Anamon doesn't look like an umbrella at all, with its components hidden within its minimalist form. Only when the mechanism is engaged does it reveal its full potential –unfolding in a smooth, surprising gesture.
Effortless Setup
Unlike traditional parasols, Anamon opens upwards and outwards for easy deployment without disturbing surrounding furniture. This makes it the perfect solution for spaces such as restaurants, terraces and poolside lounges.
Cable-Free Lighting
Once the sun sets, Anamon continues to shine. With the canopy tucked away, it transforms into a sculptural light source. Its built-in warm white LED lighting is powered by a rechargeable battery, eliminating the need for unsightly, hazardous cables.
Sturdy yet mobile
While a parasol needs to be stable to withstand the elements, Anamon combines durability with mobility. Its innovative wheel-shaped base allows it to be repositioned with minimal effort.
All-season protection
When Anamon is not in use, the top cap clicks effortlessly into place, providing a sleek, polished finish and protecting the mechanism from rain, dust and debris – an especially useful feature in wet climates or during winter. Any water that does find its way inside is directed out through a discreet drainage system at the base – no build-up or mess.
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Awards
Anamon is the proud winner of 2 Red Dot design awards 2025!
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